February 25 Ford E-News

DEARBORN, Mich., Feb. 25 /PRNewswire-FirstCall/ --

Ford Dents Auto Insurance Costs

Ford Motor Company's (NYSE: F) new industry-first Paint and Body Technology Center in Inkster, Mich. brings repair and crash safety experts together to drive down auto insurance premiums by making vehicles more damage-resistant and less expensive to repair. The new 2009 F-150 is the first vehicle to go through Ford's new design repair process, resulting in frame changes costing at least $2,000 less than previous repairs. The success of the repair procedures for the F-150 led to the decision to open the new facility. more...

Wes Sherwood | wsherwoo@ford.com | 313.390.5660

Ford Uses Innovative "Fiesta Movement" to Excite Millennials

Ford's "Fiesta Movement" is designed to spread the word online and generate excitement among Millennials about Ford's new global small car leading up to its 2010 North American launch. As a part of the 'movement', 100 specially selected people will be given new Ford Fiestas and asked to share their experiences in the vehicles with Ford and others through social networks. The cars for the movement were built this week in Germany and now are on their way to the United States. The potential size of the Millennial market -- which makes up 28 percent of the driving age population -- serves as an opportunity for Ford to connect with a group that hasn't yet established brand loyalty and is very connected through the use of social networks. more...

Alan Hall | ahall32@ford.com | 313.594.3744

Transit Connect is New Smart Choice for Business Owners

The new 2010 Ford Transit Connect is rated at 22 city, 25 highway EPA miles per gallon and starts at $21,475, filling an unmet U.S. commercial business need. Developed to be a smart new choice for small business owners, Transit Connect provides low operating and ownership costs, 135 cubic feet of cargo space, a 1,600-pound payload and the ability to easily navigate congested cities. Ford is tapping its global portfolio of products to deliver a more fuel efficient commercial vehicle with Transit Connect, which goes on sale in the U.S. this summer. more...

Anne Marie Gattari | agattari@ford.com | 313.323.7809

Ford Offers Once-in-a-Lifetime Experience to Monster Jam(R) Fans

Ford will make once-in-a-lifetime dreams come true for Monster Jam(R) fans, as the deadline nears for the Built Ford Tough Monsters on Mainstreet Sweepstakes. Fans can enter for a chance to win a VIP trip to the 2009 Monster Jam World Finals in Las Vegas and an exclusive behind-the-scenes access at an upcoming Monster Jam event to interact with drivers and ride the vehicles - an opportunity that Ford can offer due to its long-standing relationship with Monster Jam. Three finalists also will compete for the Grand Prize: a 2009 Ford F-150, four tickets to the Monster Jam Awards Banquet and a Blue Thunder Pit Party in their backyard. more...

Anne Marie Gattari | agattari@ford.com | 313.323.7809

Romeo Engine Plant Reaches Historic Milestone with 10 Millionth Engine

After years of delivering power to two of Ford's iconic products - the F-150 and Mustang - the Romeo Engine Plant reached production of its 10 millionth engine. The engine, a 4.6-liter 3-valve V-8, will be shipped to AutoAlliance International in Flat Rock, Mich. to be installed in a 2010 Mustang GT. The V-8 engines manufactured at the plant build on two of Ford's strengths - capability for F-150, the best-selling truck in America, and performance for Mustang, America's favorite muscle car. In 2008, the engines produced at the plant generated a combined 90 million horsepower, about 2,750 times the combined horsepower of this year's starting field for the Daytona 500. more...

Angie Kozleski | akozlesk@ford.com | 313.323.1984

2010 Mustang is Fast, Fun and Affordable for Under $21,000

The 2010 Ford Mustang features a more sculpted muscular exterior, an upgraded world-class interior, a host of must-have technologies and unsurpassed fuel economy of 26 mpg on the highway. Available this spring, the new Mustang has an affordable starting price of $20,995 (excluding destination and delivery) for the V-6 coupe and $25,995 for the convertible. Contenders Chevy Camaro and Dodge Challenger sport base sticker prices ranging from $1,000 to $2,600 more than Mustang. more...

Alan Hall | ahall32@ford.com | 313.594.3744

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

ArvinMeritor Proud to Sponsor American Heart Association Campaign

TROY, Mich.Feb. 25 /PRNewswire/ -- ArvinMeritor (NYSE: ARM) today announced that the 2009 Metro Detroit Go Red For Women(R) program chaired by Lin Cummins, senior vice president of Communications for ArvinMeritor, reached a new fundraising record of more than $425,000.

"In one of the most challenging economic times in history, I am proud of the support we received from local businesses and individuals to help wipe out heart disease, the number one killer of women today," said Cummins, who also received the Detroit City Council's Distinguished Service Award for her involvement and support of the program. "It makes good business sense to build awareness of the impact heart disease has on women because the wellness of a company's workforce affects its bottom line," Cummins said.

In addition to sponsoring Go Red For Women, ArvinMeritor is dedicated to promoting a corporate culture of physical activity and an improved quality of life by encouraging heart-healthy activities. These activities include a one-mile walking path at the company's world headquarters where employees are encouraged to join the company's Chairman, CEO and President, Chip McClure, for twice monthly, 30-minute walking sessions to "Walk and Talk with the Chairman."

About ArvinMeritor

ArvinMeritor, Inc. is a premier global supplier of a broad range of integrated systems, modules and components to the motor vehicle industry. The company marks its centennial anniversary in 2009, celebrating a long history of 'forward thinking.' ArvinMeritor serves commercial truck, trailer and specialty original equipment manufacturers and certain aftermarkets, and light vehicle manufacturers. ArvinMeritor common stock is traded on the New York Stock Exchange under the ticker symbol ARM. For more information, visit the company's Web site at: www.arvinmeritor.com/.

(Logo: http://www.newscom.com/cgi-bin/prnh/20010524/ARVINLOGO )

Toyota Takes Further Measures To Reduce North American Production

ERLANGER, Ky., Feb. 12 /PRNewswire/ -- Toyota is implementing additional measures at its North American manufacturing plants designed to further reduce production in the midst of the worst automotive slump in decades. The new actions are consistent with the company's philosophy of making every effort to protect jobs during the sales downturn.

"We've taken responsible, step-by-step actions to address this issue in recent months, and we hope the new measures will help us adjust while protecting jobs," said Jim Wiseman, vice president of external affairs for Toyota Motor Engineering & Manufacturing North America (TEMA). "This philosophy of shared sacrifice is the best approach for us, and hopefully will make us a stronger company in the long term."

    In previous moves, TEMA:
     -- scheduled periodic non-production days as needed, but protected jobs
        by providing training and plant improvement activities;
     -- established a hiring freeze;
     -- eliminated overtime;
     -- suspended capital spending.


    But the ongoing downturn necessitates additional steps:
     -- some additional non-production days in April, varying from plant to
        plant;
     -- strong possibility of reduced work/pay weeks, known as "work sharing,"
        at some plants.  Production team members at affected plants would work
        and be paid 72 hours instead of 80 during the two-week pay period;
     -- executive and salaried bonuses eliminated;
     -- executive pay cuts;
     -- production team member bonuses reduced;
     -- voluntary exit program for team members who wish to pursue other
        opportunities;
     -- no wage increases for the foreseeable future.

Ford Trains 800 New Rouge Workers to Build Quality Into the New 2009 Ford F-150

DEARBORN, Mich., Feb. 9 /PRNewswire-FirstCall/ --

• New third crew with 800 workers at the Dearborn Truck Plant at Ford's Rouge Center are undergoing intensive quality training to build the new 2009 Ford F-150

• Since its launch last year, the 2009 F-150 was named North American Truck of the Year and earned a quadruple 5-star crash test rating from the National Highway Traffic Safety Administration and a Top Safety Pick from the Insurance Institute for Highway Safety

• Ford has gained five percentage points of market share in the full-size pickup truck market in the U.S. since the launch of the 2009 F-150 in October 2008

About 800 new workers at Ford Motor Company's Dearborn Truck Plant are undergoing intensive quality training as they prepare to build Ford's new F-150, the 2009 North American Truck of the Year.

The crew of about 800 employees is slated to begin its full production shift on Feb. 16.

"Our unrelenting commitment to quality drives everything Ford does in the manufacturing world and beyond," said Joe Hinrichs, group vice president, Global Manufacturing and Labor Affairs. "While instability in the external market has had an impact on our manufacturing operations, we are proud of the fact that our quality continues to improve despite changes to production and operating patterns. As we expand our work force at Dearborn Truck, we are ensuring we don't miss a beat when it comes to quality."

The 2009 F-150 is new inside and out and customers are taking notice. Ford statistics show conquest sales - new F-150 buyers who traded in vehicles from other brands - are up 15 percentage points in the fourth quarter versus the third quarter. Customer loyalty has risen 3 percentage points over the same time period. F-Series has gained five percentage points of market share since the new version launched in October. Ford F-Series share was 35.4 percentage points from October 2008 through January 2009 compared to 30.3 percentage points during that same period a year ago.

The F-150 recently was named 2009 North American Truck of the Year and earned a quadruple 5-star crash test rating from the National Highway Traffic Safety Administration and a Top Safety Pick from the Insurance Institute for Highway Safety. The F-150 accounts for the majority of the volume of Ford's F-Series lineup, which has been America's best-selling vehicle for 32 consecutive years.

Moreover, while it typically takes several months to reach peak quality levels with an all-new vehicle, internal statistics show that the new F-150 launched with even higher quality than the outgoing model.

"The overarching themes at Dearborn Truck are safety and quality," said Robert Webber, plant manager, Dearborn Truck Plant. "The two go hand-in-hand. The safety of our employees is our top priority and, together we are committed to delivering the highest quality F-150."

At Dearborn Truck Plant, the workers at the new third crew - who transferred in from a variety of plants throughout southeast Michigan - have been taking a crash course on quality processes and procedures that ensure every new F-150 is built with quality, said Donald Pijor, new models launch manager. Workers have been placed in production positions based on strengths they showed in previous jobs, and new employees are receiving extensive orientation and training under the eye of an assigned team leader.

"We have an intensive operator training program," Pijor said. "This is a full production crew, and we have a plan for every person. It is a joint effort with the UAW where we all work together to succeed."

Enhancing the team atmosphere is the plant's Team Leader Academy, which has been in place since the mid-1990s. In the 40-hour academy, team leaders learn the roles and the responsibilities of the 10 to 12 employees they will oversee, and gain job coaching and additional people skills. About 60 new team leaders have been added to help oversee the third crew.

"The team leaders are our first line of defense," said Gerald Miller, lead trainer at the academy. "This enhances their problem-solving skills and gives them the additional knowledge and skills they need to run the production floor."

Workers new to the Dearborn plant spent the first two days of training in an overarching orientation process with a focus on the Ford Production System and lean manufacturing principles, Pijor said. They were then paired with a team leader specifically trained to work with new employees. Workers moving to new positions within the plant went directly to monitored, on-the-job training where assigned leaders have been evaluating their performance daily, assessing their strengths and helping them work through any challenges they face in the new positions.

In the second week of training, third crew members work a "blended shift," which will bring them together and allow them to work independently at their new positions, while still having the expertise of more experienced workers nearby.

"This essentially will be a dry run," Pijor said. "So if someone is having a problem with one aspect of the job, there is still time for him or her to get with the team leader responsible for their job certification and work on it. It's just one more way to assure quality."

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

Go to http://media.ford.com for news releases and high-resolution photographs.

Subaru Designs Custom Impreza WRX STI for Rally Champ Travis Pastrana

- Pastrana Won His Third Consecutive Rally America National Championship for Subaru in 2008

- Special WRX STI Fortified with SPT and STI Parts

- Carbon Fiber Hood and Rear Wing

- Custom Interior with High-Power Audio System and Xbox

CHICAGO, Feb. 9 /PRNewswire/ -- Subaru of America, Inc. will show a one-of-a-kind Subaru Impreza WRX STI designed for its factory rally driver Travis Pastrana at the Chicago Auto Show, February 13-22 in McCormick Place. Subaru worked with Pastrana to create a brilliant yellow "199" liveried WRX STI to commemorate his third consecutive Rally America National Championship. Pastrana is scheduled to appear at the Chicago Auto Show to sign autographs in the Subaru booth February 14th and 15th.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO)

(Photo: http://www.newscom.com/cgi-bin/prnh/20090209/NEM137)

Winner of nine X Games Gold Medals, two for X Games Rally competition, Pastrana's street ride had to be as formidable on the road as his racing WRX STI is on the rally circuit. The Travis Pastrana WRX STI is not only a visual stunner, but also amps up performance capability of the stock production Impreza WRX STI. Vermont SportsCar, technical partner for Subaru and builder of the team's rally cars, customized the WRX STI using an array of Subaru Performance Tuning (SPT) and STI parts, along with unique custom pieces. The SPT and STI engine, exhaust, chassis and interior parts showcased on the Travis Pastrana WRX STI are available for any WRX STI through authorized Subaru dealers.

Travis Pastrana: Rally Star

Pastrana was already a motocross champion and X Games gold medal winner when he launched a rally career in 2003. He began driving for the Subaru-backed Vermont SportsCar rally team in 2004.

On August 5, 2006 Pastrana won the gold medal in the first rally car competition at the X Games and was signed to lead the new Subaru Rally Team USA in 2006. Pastrana secured his third consecutive Rally America National Championship driver's title with a win at the 2008 Rally Colorado round of the championship.

Pastrana WRX STI: Back-Road and Highway Star

Commissioned by Subaru, Vermont SportsCar started the Travis Pastrana WRX STI with a stock 305-horsepower 2009 Subaru Impreza WRX STI. Pastrana's new WRX STI delivers even sharper handling response than the stock model. An SPT front strut tower brace and SPT lower chassis brace help to further tighten handling response. The stock wheels and tires are replaced by BF Goodrich G-Force Super Sport A/S 275/35 ZR18 tires on Work Evolution XD-9 18 x 9-in. wheels in custom satin black. Red STI Brembo brake calipers with white "STI" decals are visible behind the spokes.

The rally-bred WRX STI exterior design lights up with custom yellow paint and graphics. The carbon fiber hood and carbon fiber rear wing are unique to the Pastrana's WRX STI. As on the stock production WRX STI, the functional hood scoop streams outside air to an intercooler. The Sport Mesh Grille is available for all WRX STI owners. Likewise, the STI front chin spoiler and the exhaust finishers are available through Subaru dealers. A set of PIAA 2100 HID driving lights and rally-spec mud flaps underscore the aggressive rally-bred design of the 5-door WRX STI.

Engine Compartment

Under its custom carbon fiber hood, this WRX STI is equipped with a number of modifications including a performance-tuned ECU and custom Down Pipe to unleash a bit more power from the DOHC 2.5-liter intercooled turbo Boxer engine. A turbo boost gauge facilitates tuning. The SPT billet aluminum battery hold-down and billet aluminum oil cap are rendered in the trademark SPT blue color.

Interior

The custom blue Alcantara interior upholstery, the trademark of the original U.S.-spec WRX STIs, is accented with Pastrana's traditional yellow piping and "199 Pastrana" embroidered logos in yellow thread to match vehicle exterior. Likewise, custom yellow stitching is used to accent the steering wheel, shifter boot and parking brake handle boot. An STI short-throw shifter provides an even more direct connection to the 6-speed manual gearbox. Carbon fiber patterned interior trim highlights the dash, doors and console. A rally map light and co-driver foot rest bring a bit of Pastrana's Subaru Rally Team USA car into his new street WRX STI.

During a rally, Pastrana listens to a continuous stream of navigation commands from his co-driver. In his new custom WRX STI, he can listen to anything he wants -- loudly. The audio system is based on an Eclipse AVN 6620 navigation/DVD/CD/MP3 stereo head unit and uses Kicker amplifiers and speakers, including:

• Kicker ZX700.5 4x75 watt and 1x400 watt stereo amplifier
• Kicker RS65.2 6.5-in. component speakers, front
• Kicker RS56.2 5.25/6-in. component speakers, rear
• Kicker Solo-Baric L5 10-in. subwoofer in a custom subwoofer/amplifier enclosure

An Xbox 360 is also mounted under the front passenger seat, rounding a package that is as entertaining as its owner. Pastrana and his co-driver can play the Colin McRae DIRT video game using custom yellow controllers.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Subaru, Impreza, WRX and STI are registered trademarks of Subaru of America, Inc.

    Contact: Dominick Infante
             Subaru of America, Inc.
             856-488-8615
             dinfante@subaru.com

             Jessica Tullman
             Subaru of America, Inc.
             310-352-4400
             jtullman@subaru.com

Subaru of America's South Central Region Posts January Sales

- Increased Sales Maintains Momentum of 2008 National Sales Results -

CHERRY HILL, N.J., Feb. 6 /PRNewswire/ -- Subaru of America, Inc.'s South Central sales region today announced a 12-percent sales increase, year-over-year, for the month of January. This jump mirrors Subaru of America's national year-to-date sales, which are up 8-percent over January 2008. January's increased sales continue a trend started by the company in 2008, when Subaru was the only full-line manufacturer to end the year with positive sales.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO )

South Central regional sales for Subaru, like sales across the nation, were driven by strong results for the 2009 Subaru Forester. For the region, the Forester achieved a record January with sales of 541 units versus 234 units in January 2008.

Accolades for Subaru continue to accrue; with the Subaru Forester being named 2009 Motor Trend Sport/Utility of the Year and winning the R.L. Polk award for consumer loyalty in the Compact SUV category. In a nod to the company's national marketing efforts, Subaru of America was awarded the title Automotive Marketer of the Year by Mediapost.com.

"Despite tough economic times, Subaru posted strong sales results in the South Central region and we anticipate continuing our momentum throughout 2009," notes Rick Blanken, South Central regional vice president for Subaru of America, Inc. "Our products really resonate with the consumer, and our great leases, favorable crash test results and an exceptional dealer experience combine to give buyers the confidence that Subaru is the right choice for their transportation needs."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

Lilly Ledbetter Honored by Law Firm Wiggins, Childs, Quinn & Pantazis and Alabama Congressman Davis

BIRMINGHAM, Ala., Feb. 3 /PRNewswire/ -- The law firm that represented Lilly Ledbetter in her 10-year pay discrimination battle against Goodyear Tire & Rubber Co., joined Congressman Artur Davis and others Feb. 2 to honor Mrs. Ledbetter for her public service, and to celebrate the new law that bears her name.

"We are proud of our firm's role in fighting for pay equity for women everywhere, and we salute President Obama for making this the first bill that he signs into law. But we are most proud of Lilly Ledbetter," said Jon Goldfarb, shareholder at Wiggins, Childs, Quinn & Pantazis, LLC. and lead attorney in the case. "We know that she did not set out to be a trailblazer or a household name. But she realized at some level that this was not just about her, but about fairness, and that led her to keep pushing to make the American workplace a better place for her children and grandchildren. We are inspired and humbled by her, and her courage renews in each of us the notion that the challenges are never too great if one is on the side of right."

"For every Lilly the firm represents, there are a thousand people whom nobody has heard of whose victories will not win headlines, but whose persistence in the cause of justice is equally worthy of celebration," Mr. Goldfarb said.

For nearly two decades, Mrs. Ledbetter was paid less than her male co-workers at Goodyear -- even though, as she says, "I was doing the same work they were, and doing it well." The company kept the discrimination quiet, and Mrs. Ledbetter didn't find out about the pay gap until she received an anonymous note. Seeking to rectify this injustice, she sought help from Wiggins, Childs. Mr. Goldfarb filed suit first in November 1999. The firm won the case at trial, only to lose on appeal in the 11th Circuit U.S. Court of Appeals, and then losing by a narrow 5-4 decision in the U.S. Supreme Court in 2007.

On January 29, President Obama signed the Lilly Ledbetter Fair Pay Act, amending the Civil Rights Act of 1964 and reversing the 2007 U.S. Supreme Court decision, which set a 180-day statute of limitations for employees filing wage discrimination charges.

The National Employment Lawyers Association (NELA) applauded the firm's work in a recent statement: "Many have been acknowledged for making the new Ledbetter law possible, but NELA would be remiss if we did not recognize the tireless efforts of Lilly Ledbetter's legal team ... Lilly's journey -- and indeed the Ledbetter law itself -- would not have been possible without the years of commitment and devotion of Wiggins, Childs to the cause of equality and justice."

About Wiggins, Childs, Quinn & Pantazis, LLC (www.wcqp.com): Since 1985, the firm has established a tradition of excellence in discrimination, consumer protection, and employment law. The firm is recognized nationally for its expertise in representing employees and consumers in a wide range of civil disputes. A successful history in the courts has established Wiggins, Childs' reputation as a leader and advocate for the rights of individuals in areas such as civil rights, labor and employment, consumer fraud, healthcare litigation, mass torts, contract, product liability, personal injury, business torts, and environmental law. The firm has offices in Birmingham, AL and Washington, D.C.

For more information, contact:

Tabitha J Lacy, Hare Communications, 205-939-4001, 205-936-8326 c, tabitha@harebrains.com or Erin Whaley, Hare Communications, 205-939-4001, erin@harebrains.com

Redesigned Honda Fit Tops Consumer Reports' Ratings of Subcompact Cars

Fit easily outscores competitors including Toyota Yaris, Nissan Versa, Chevrolet Aveo and Suzuki SX4

YONKERS, N.Y., Feb. 2 /PRNewswire-USNewswire/ -- The newly-redesigned Honda Fit outpointed competitors including the Toyota Yaris and Nissan Versa in Consumer Reports' tests of six subcompacts and small sedans for the March issue. The Fit remains CR's highest-rated subcompact.

The Honda Fit became a hot-selling vehicle when gasoline prices topped $4 a gallon. A redesigned and slightly larger Fit arrived last fall, and it improves on the space-efficient formula that made the last one such a hit with buyers.

"The Fit seems roomier on the inside than you might expect, with an interior that is unusually versatile and flexible--and cargo capacity rivaling that of a small SUV," said David Champion, senior director of Consumer Reports' Auto Test Center in East Haddam, Connecticut. "Lightness and agility make the Fit fun to drive, the powertrain is smooth and willing, and fuel economy is enviable."

Consumer Reports tested two trim lines of the Fit, a base model with an automatic transmission and a manual upscale Sport model, both of which earned "Very Good" overall road test scores. CR also tested two other subcompacts--a base model Toyota Yaris and a Chevrolet Aveo5, both of which scored "Good" overall, and two small sedans--the Suzuki SX4 and Nissan Versa, both of which were rated Very Good overall.

Prices for the six cars in CR's tests range from $16,020 for the base Fit to $17,378 for the Suzuki SX4.

Full tests and ratings of the test group appear in the March issue of Consumer Reports, which goes on sale February 3. The reports are also available to subscribers of www.ConsumerReports.org.

The Fit and the SX4 are the only vehicles from this month's test group that are Recommended by Consumer Reports. CR only Recommends vehicles that have performed well in its tests, have at least average predicted reliability based on CR's Annual Car Reliability Survey of its more than seven million print and web subscribers, and performed at least adequately if crash-tested or included in a government rollover test.

The Versa sedan's reliability is much below average; reliability for the hatchback Versa has been average. The Aveo and Yaris scored too low in CR's tests to be recommended.

CR's engineers found the new Fit the most practical and enjoyable car in this month's group. It has easy cabin access and a panoramic view out. It also comes well equipped and has comfortable seating. The base Fit ($16,020 Manufacturer's Suggested Retail Price as tested) and Fit Sport ($16,730 MSRP as tested) are powered by a 118-hp, 1.5 liter four-cylinder engine that delivers quick takeoffs but doesn't brim with power. The Fit Sport's easy shifting five-speed manual transmission adds sportiness; the five-speed automatic in the base model is more relaxed, with lower engine speed on the highway. Braking was rated Very Good. Fuel economy is an impressive 33 mpg overall in the Fit Sport and 30 mpg overall in the base model with the automatic.

The SX4 LE was conceived as a subcompact, but its price and 26 mpg overall fuel economy makes it compete more closely with cars one size bigger. The SX4 has a stiff, choppy ride on rough and smooth roads. Steering isn't quick or communicative. The SX4 LE ($17,378 MSRP as tested) is equipped with a 143-horsepower, 2.0-liter, four cylinder engine that is mated to a fairly smooth four-speed automatic transmission. Acceleration feels a bit lethargic. Braking performance is very good.

The Versa has a nicely made, well-appointed interior. It rides pleasantly and quietly, and the powertrain feels refined. The rear seat is enormous for a small car. Handling is sound but not really agile, and it's tricky at the limits. Its 27-mpg overall fuel economy is not impressive. The Versa 1.8S ($16,130 MSRP as tested) is powered by a 122-horsepower, 1.8-liter, four-cylinder engine that accelerates adequately; the four-speed automatic is smooth and responsive. Interior storage is modest, but trunk space is quite generous. Braking is very good.

The compactly-sized Yaris is ideal for tight spaces, making it a good city car. Its gets very good fuel economy at 30 mpg overall and has some nice interior touches such as a rear seat that adjusts fore and aft and three glove compartments. Handling is responsive but can be tricky at the limits. The base model Yaris ($16,095 MSRP as tested) is equipped with a 106-horsepower, 1.5-liter, four-cylinder engine that feels lively enough around town but lacks reserve power for the highway. The four-speed automatic shifts smoothly. Braking is excellent.

Despite recent updates, the Aveo remains unpleasant, outdated, and overpriced for what you get. Acceleration is slow, the engine is rough and noisy, handling is clumsy, and the ride is jumpy. Fuel economy at 26 mpg overall is poor for its class, and reliability has been below average. The Aveo51LT ($16,470 MSRP as tested) is powered by an anemic 106-horsepower, 1.6-liter, four-cylinder engine, and the four-speed automatic transmission isn't very responsive. Braking performance is very good.

With more than 7 million print and online subscribers, Consumer Reports is one of the most trusted sources for information and advice on consumer products and services. It conducts the most comprehensive auto-test program of any U.S. publication or Web site; the magazine's auto experts have decades of experience in driving, testing, and reporting on cars. To become a subscriber, consumers can call 1-800-234-1645. Information and articles from the magazine can be accessed online at www.ConsumerReports.org.

MARCH 2009

The material above is intended for legitimate news entities only; it may not be used for commercial or promotional purposes. Consumer Reports(R) is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To achieve this mission, we test, inform, and protect. To maintain our independence and impartiality, Consumers Union accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. Consumers Union supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

Consumer Reports Tests Scooters and Motorcycles for the First Time Since 1981

Rising consumer interest in transportation alternatives spurred CR's Auto Test Center to test two-wheelers

YONKERS, N.Y., Feb. 2 /PRNewswire-USNewswire/ -- Fueled by painfully high gasoline prices, 2008 saw many consumers looking for new alternatives to big-bucks fill-ups at the pump. With rising interest in lower-priced two-wheelers that sip rather than guzzle gas and thousands of new riders on the road, Consumer Reports has tested small motor scooters and motorcycles for the first time since 1981.

Consumer Reports tested a total of eight fuel-sipping, small-displacement models: three 50cc scooters, three scooters in the 125cc to 150cc range, and two 250cc entry-level motorcycles, all priced between about $1,000 to $4,400 and delivering as much as 60 to 100 mpg fuel economy, at a steady cruise. Among the scooters, models from Italy's Vespa and Taiwan's Kymco achieved the highest overall ratings, with the Vespa LX 50 leading the 50cc category, and the Vespa LX 150 and Kymco People 150 sharing best overall ratings in the bigger engine class. Among the motorcycles, the Kawasaki Ninja 250, an entry-level sports bike, achieved a higher score than the Honda Rebel.

"When fuel prices crossed the $4.00 per gallon mark, some consumers shifted gears and two wheels became a cost-saving alternative," said Rik Paul, automotive editor, Consumer Reports. "And, despite current low gas costs, interest in scooters and motorcycles may continue to increase, especially in urban areas where parking space is at a premium."

The full report on motorcycles and scooters is available in the March 2009 issue of Consumer Reports, on sale February 3 and online at www.ConsumerReports.org.

With their 35 to 40 mph top speed, 50cc scooters may suffice for short trips in suburban and city riding. Of the three models tested, the Vespa LX 50's smooth four-stroke engine, good ergonomics, controlled ride quality, and solid fit and finish made it the favorite choice, but it is very slow. Testers found that "you get what you pay for," with the inexpensive $995 Motorino Allegro getting the worst marks for vibration, harsh ride, and subpar fit.

In the 125cc to 150cc category, the tested models' top speed range of 55 to 57 mph made them much better suited for keeping up with traffic but still not recommended for freeway or interstate use. The 150cc Kymco People and Vespa LX both proved well-rounded, easy-to-ride machines, with responsive handling and easy maneuverability. With its big 16-inch wheels, the Kymco offered superior stability and off-the-line acceleration while the Vespa excelled in ride quality, roominess, under-seat storage, and build quality. The third model tested, the Yamaha Vino 125 could not match the other two models' ride experience. While offering the lowest price point at $2,899, the Yamaha's harsh ride and sluggish engine detracted from its cost benefit.

Of the two 250cc motorcycles tested, the Kawasaki Ninja 250 was the clear winner, outperforming the Honda Rebel 250 in most categories. With its agile handling, and slick-shifting 6-speed manual transmission, this entry-level motorcycle is an excellent choice for individuals who want to combine low cost of ownership with a more performance-focused ride experience. Agile, stable, and refined yet brisk, the Ninja also had the best braking performance of any model tested. Compared with scooters, which have easy-shifting automatic transmissions, step-through designs, and handy under-seat storage capacity, motorcycles, however, are less practical and their manual transmissions and higher performance require more skill to handle well.

Like Consumer Reports in-depth auto testing process, scooters and motorcycles were subjected to an extensive sequence of standardized tests to determine their performance in categories such as acceleration, braking, fuel economy, noise/vibration, top speed and comfort. To evaluate ride, handling and everyday liveability features, the staff designed a new 5.2 mile testing route, including stops and starts on hills and a variety of tight turns, utilizing the Auto Test Center's multi-surface, multi-grade facility. New testing procedures were also added to accurately evaluate the machines' response to common urban riding situations, such as the ability to quickly and safely accelerate through an intersection.

"Scooters and motorcycles can be a fun, fuel-sipping alternative for everyday commuting and they are certainly an enjoyable recreational choice, but consumers also need to consider their limitations," said Paul. "Proper protective gear is essential, especially in inclement weather. Even a moderate 40-degrees F temperature can feel like sub-freezing wind chill to a rider." And, says Paul, professional instruction to finetune defensive riding skills, such as a course offered through the Motorcycle Safety Foundation, is a must for new riders as risk of serious injury is significantly higher than in a car or truck.

With more than 7 million print and online subscribers, Consumer Reports is one of the most trusted sources for information and advice on consumer products and services. It conducts the most comprehensive auto-test program of any U.S. publication or Web site; the magazine's auto experts have decades of experience in driving, testing, and reporting on cars. To become a subscriber, consumers can call 1-800-234-1645. Information and articles from the magazine can be accessed online at www.ConsumerReports.org.

MARCH 2009

The material above is intended for legitimate news entities only; it may not be used for commercial or promotional purposes. Consumer Reports(R) is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To achieve this mission, we test, inform, and protect. To maintain our independence and impartiality, CU accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. CU supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

Ford e-News

DEARBORN, Mich., Jan. 28 /PRNewswire-FirstCall/ --

Ford strengthens global marketing function to deliver "One Ford" vision

Elena Ford has been named to lead Global Marketing, Sales and Service Operations, a newly-formed organization responsible for implementing the company's "One Ford" marketing vision. The organizational change was made to integrate and drive a more consistent and compelling connection with customers around the world, while better leveraging the company's global assets and capabilities. Creation of this new office follows the consolidation of Ford's global product development activities in 2006 and global purchasing operations in 2008, and reflects the company's aggressive move to bring new global vehicles to market. The new Ford (NYSE: F) Focus global small car will be the first vehicle to benefit from global coordination when introduced in 2010. For more information contact Mark Truby at mtruby@ford.com or 313-323-0539 or Marcey Evans at mevans13@ford.com or 313-322-9211.

Fusion Hybrid's Class-Leading Fuel Efficiency Earns Highest Available Tax Credit

Buyers of a new 2010 Fusion Hybrid or Mercury Milan this year will qualify for the $3,400 federal tax credit, the highest credit amount ever offered for hybrids purchased or placed in service after Dec. 31, 2005. Fusion Hybrid's class-leading 41 mpg rating in the city and 36 mpg on the highway, which tops Toyota Camry Hybrid by 8 mpg in the city and 2 mpg in the highway, helped Fusion garner the credit, which is based on a vehicle's potential fuel efficiency. To deliver 700-plus miles on a single tank of gas, Fusion Hybrid travels up to 47 miles per hour in pure electric mode, faster than all other hybrids currently on the road. For more information contact Alan Hall at ahall32@ford.com or 313-575-1488.

Ford Leads in Quality, Significance of Technology Patents

A new study by the world's leading patent analyst, The Patent Board(TM), found that Ford Motor Company is ranked as an industry leader in the quality and significance of its technology patents.

Praised for patented technologies closer to the cutting edge than competitors, Ford is using its technological innovation to drive for leadership in quality, safety, fuel efficiency and in-car connectivity.

The 2010 Ford Fusion and Fusion Hybrid have 119 patents, a record for Ford. For the Fusion Hybrid, teams of research scientists and engineers developed Ford-exclusive technologies that helped achieve a certified 41 mpg in the city, 8 mpg better than the Toyota Camry. Patents on the Fusion Hybrid include technologies such as Ford's new-generation hybrid powertrain and SmartGauge with EcoGuide digital instrument cluster that helps coach drivers to achieve better fuel efficiency. For more information contact Wes Sherwood at wsherwoo@ford.com or 313-390-5660.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

Go to http://media.ford.com for news releases and high-resolution photographs.

Red Hot Classics For Your Favorite Valentine

FORT LAUDERDALE, Fla., Jan. 28 /PRNewswire/ -- Florida motoring enthusiasts will bypass the chocolates and roses this year as they treat their special someone to a 'red hot' classic.

Just in time for Valentine's Day, South Florida's most prestigious classic car event -- RM Auctions Collector Cars of Fort Lauderdale -- will roll into town next week, February 5th - 8th, 2009.

There will be over 400 cars to fall in love with, including classic cars of every kind and color.

Here are five 'red hot' picks for the romantic in all of us from RM Auctions, the world's leading auction house for collector cars...

    1. 1956 Jaguar XK 140 MC Roadster
       A freshly restored example of one of Britain's most iconic, high-
       performance sports cars. Perfect for those long romantic drives with
       the wind through your hair.
    2. 1959 Fiat Jolly Convertible
       Originally designed for Mediterranean yacht owners, this Fiat Jolly is
       pure fun! With wicker seats and a new surrey top, it's the ultimate
       vehicle for those lazy summer days by the beach. That's Amore!
    3. 1939 Lincoln Zephyr "Z Custom" Coupe
       If lady luck is on your side, look no further than this customized
       Lincoln Zephyr Coupe. Built for casino developer Steve Wynn, its
       eye-catching red paint, rolling dice motif and gold leaf stripes make
       it a sure fire winner! (Sorry, no backseat).
    4. 1969 Fire Bug George Barris Kustom
       For those hot, romantic nights this unusual George Barris Kustom will
       'kool' you down! This VW-based Fire Bug was originally built as a
       promotional vehicle for the LA Fire Department and starred in the
       television show, The Banana Splits.
    5. 1964 Amphicar 770 Convertible
       An unusual dual purpose collector car, perfect for a love that knows
       no boundaries. This handsome convertible comes with wheels, propellers
       and the all important life jackets!

RM Auctions Collector Cars of Fort Lauderdale event, presented by AutoNation, will be held at the Greater Fort Lauderdale / Broward County Convention Center, 1950 Eisenhower Blvd, Fort Lauderdale, Florida, February 5th - 8th. Admission is $20 for a day pass and $50 for the weekend.

Complete car list and event details are available at www.rmauctions.com or call 800-980-7635.

About RM Auctions

Celebrating 30 years in the collector car industry, RM Auctions is responsible for acquisitions, restorations and sales of the world's rarest and most valuable vintage automobiles. www.rmauctions.com.

NADA Chairman Says Next Two Months Are Critical to the Future of Auto Industry

NEW ORLEANS, Jan. 26 /PRNewswire-USNewswire/ -- With 2009 expected to be one of the toughest years yet for auto retailing, the incoming chairman of the National Automobile Dealers Association issued a call-to-action Monday, urging dealers to make their voices heard in the debate over how to return the industry to economic viability and how new emission standards should be implemented.

"The nation's new car dealers have already made strides in communicating the importance of the franchise network, the need for federal bridge loans and the necessity of stable credit markets, but the work must continue," said 2009 NADA Chairman John McEleney and Iowa dealer.

"The next two months are critical to the future of our industry as we know it - the future of GM and Chrysler, availability of credit and the return of stability to our economy," he said.

"In a 17-million-sales year, it may be enough for us to share that we sponsor Little League teams or that we helped to fund the new wing at the local hospital," McEleney said. "In a 12-million-sales year, we've got to tell how we contribute to our community's bottom line."

• "Tell how many of our employees' kids we helped send to college."
• "Tell how many people were able to get healthcare through us."
• "Tell how many people picked up lifelong skills - technical skills, people skills and management skills in the time they've worked for us."

"The unprecedented nature of the times we find ourselves living in has been both a blessing and a curse," he said. "It's drawn the kind of attention to our industry that we haven't encountered in years."

McEleney said some pundits characterized dealers as a drain on the books of automakers and suggested it was time to do away with the franchise system.

"...we had to inform people about the model of our business," he said. "...it's our money we invest in buildings and staff and training, not the manufacturers. It's our investments that are on the line to get their products distributed to buyers."

With much attention being paid to the industry, it's incumbent upon dealers to inform the public about auto retailing's impact on local, state and national economies. Sales taxes collected at auto dealerships nationwide total in the billions of dollars each year. And auto sales make up nearly 20 percent of all retail spending in the U.S.

Today, President Obama directed the Environmental Protection Agency to review whether to authorize state efforts to regulate vehicle emissions. NADA welcomes that review, McEleney said, but is urging the administration to carefully examine how those rules would actually be implemented. That kind of review will reveal that the California Air Resources Board's rule is in direct competition with the federal CAFE program, he said.

"We hope that the president and the EPA administrator will realize that a single national fuel-economy standard is smarter than a patchwork of state regulations that will only further endanger our industry," McEleney said.

With the auto industry undergoing drastic changes, the coming year could be one of the most challenging ever. But the auto industry is cyclical, and dealers will continue to succeed if they focus on things they can control, he said.

"Our job is to protect and strengthen our dealerships so that as the cycle turns upward, we are in a position to thrive," McEleney said.

A lifelong resident of Clinton, Iowa, McEleney joined the family car business after receiving a business administration degree from the University of Notre Dame in 1973. His two dealerships sell Chevrolet, Buick, Pontiac, GMC, Cadillac, Toyota and Hyundai brand vehicles. His father, Warren McEleney, was NADA president in 1971.

NADA, founded in 1917 and based in McLean, Va., represents about 19,700 new car and truck dealers holding more than 40,000 separate franchises, both domestic and international.